Recently, I saw a DKDKTV video in my feed that grabbed my attention. It was called “BTS is Low Quality Music”. Of course, I couldn’t scroll on by after that. I had to see what this was about. The video was an answer to Parkgaedae’s video “BTS is McDonald’s” (which he has since deleted). His premise is that like McDonald’s, BTS is very popular but they produce low quality music.
Now, before I begin I would like to preface a few things: #1 I’m an American (African-American to be exact) and I have never been to South Korea before. #2 I’m an ARMY, I’ve been a fan of BTS for about 1.5 years (I’m multifandom, so I stan a lot of groups). #3 I don’t know any Hangul (my little sister can read and write it), I know a few words in Korean but I don’t speak the language.
I tried to approach this video in a logical way instead of just saying “BTS is amazing and you’re a hater!” I tried to figure out Parkgaedae’s arguments and look at his and DKDKTV’s premises.
His first argument was that people think BTS’ music is catchy, they’re handsome, and nice but their music is low quality. Now, I didn’t get to watch the original video because it was taken down, but in the clips that DKDTV referenced, he never defined “low quality music”. David (from DKDKTV) talked about how Kpop has a reputation for being “fast food music” essentially mass-produced and “factory made”. I understand how you could think this if you only listen to the catchy choruses of comeback tracks that are released twice as often as western artists. But if you look at the song credits and see how many Kpop artists are producing they’re own music, if you examine the lyrical genius, and observe a studio recording session of a kpop group, I believe your “fast food music” mentality might be changed a little.
Particularly BTS, if you’ve ever watched RM’s Vlives where he breaks down the album in his studio: recounting writing processes, funny production moments, and exclusive demo tracks, then you would see all the care that they put into their music. I’m assuming Parkgaedae is not an ARMY and I wonder if he’s ever asked any of us why we like BTS. Because he seems to think that it’s only because we “think they’re handsome and nice” which is a factor, but at least for me, it’s more about how much they’ve impacted the world and individuals with their message. It’s about how they’ve taken their pain and struggle, worked hard and risen to fame, yet still stayed humble and appreciative. It’s about how they create amazing music about real issues and encourage people to love themselves.
Parkgaedae’s next point was that Koreans have immense national pride in BTS and it’s displaced. He referenced the fact that the first thing Korean people mention to his American friends is BTS and their place on the Billboard Charts. He (and his American friends) are rather disgusted that a country would be so proud of a boy group.
Danny (from DKDKTV) agrees that it’s irritating to him (as a Korean) to hear Koreans always asking foreigners if they know BTS, Gangnam Style, Park Jisung (soccer player) etc. David pointed out that if it’s the easiest thing to talk about or have in common: whatever thing your country’s known for. Parkgaedae likened it to him as an American talking about how amazing McDonald’s is. Mentioning how far it’s spread across the world and how many people consume it. That “feeling is what a lot of foreigners get when Koreans take a bunch of pride in BTS.”
What I think Parkgaedae missed in his analogy is that we as Americans don’t HAVE to do that to feel like we matter as a country. We take for granted that the rest of the world looks up to us, we assume that they consume American food, music, and products. We assume that we’re the most important on the world stage so we don’t even try to find common ground. (Please note that I’m not saying all Americans believe this and I’m also not saying that every country “looks up to us”, I’m simply saying that seems to be a prevailing mindset among the general American public.)
When you’re excited about something, you tend to mention it as much as you can. Think about those recently engaged people who talk about their ring, engagement story, and wedding plans every time they have an opportunity. Listeners understand this because it’s exciting and it’s new, it’s something to be proud of. Another possible component to nationalistic pride in BTS is the feeling to have to prove oneself or country. If you’re a part of a minority group you’ve probably experienced the feeling of standing in a room where you had to prove you are good enough. Having to have something in common with the majority culture and show that your culture can “hang with the cool kids”. This is something that Parkgaedae probably has a hard time fathoming as a white American male, because his culture is the dominant one. If you’re a minority and a person or thing that is appreciated in general society comes from your culture, you generally want to leverage that. It’s interesting to me how it seems the majority of the people upholding the rhetoric of “you’re talking about Black Panther too much or you shouldn’t take pride in BTS” are white males.
Parkgaedae’s final point is that Koreans should take national pride in Hangul instead. They should be proud of this amazing alphabet that is beautiful and systematic rather than promoting a pop boy group. While I agree that Hangul is amazing (it seems so organized and efficient but also gorgeous to write) and should get more love, I have an issue with this point. Rather than making a video about how cool Hangul is and how it deserves more recognition, he comes off as a bully telling another ethnicity and country what they should and should not take pride in. Somehow he thinks it’s his place to dictate how people should show their pride in and admiration of their own culture. The fact that he’s telling Koreans what they should promote/be proud of rather than telling other cultures/people groups about this cool thing and promoting it himself seems like a very backwards thing to do. I believe he partly did this to get views: make a video bashing BTS in order to get millions to watch it, but since he removed the video, he probably wasn’t prepared for the response.
The final thing I want to say is in agreement with David. BTS is one of the biggest promoters of Korea to the world (at least from my American point of view). They’re part of the reason that my sister is and I want to learn Hangul and Korean, they’re part of the reason I’ve research the politics and history of South Korea, how I know what hanbok is and even some Korean recipes. They’ve used Korean traditional music in songs that have taken over the charts, spoken in Korean at major awards shows, and promoted a message to the world that South Korea can be proud of. Like their music or not, their impact is undeniable, as evidenced by their winning the Korean Order of Cultural Merit for “outstanding meritorious services in the fields of culture and art in the interest of promoting the national culture and national development.”